Module 12

The Marketing Process

  1. Preparing the Market Study
    • What Information to Include in the Market Study
  2. Marketing Professionals – Choosing the Team
  3. Marketing Strategies – Creating the Business Plan
  4. Leasing and Sales Criteria
    • How to Determine the Pricing Schedule
    • How to Determine the Market Share and Absorption
  5. Legal Agreements
    • Reservation Agreement
    • Sales Agreement
    • Condominium Documents
    • Leasing Agreements
  6. Marketing Files
  7. Financing and Concessions
  8. Media Placement
    • Newspapers
    • Trade Journals
  9. Reporting Procedures
  10. Visual Aids and Collateral Materials
  11. Sales and Leasing Offices
  12. The Model Suite
  13. Description Packages
  14. Preparation of Marketing Budgets
  15. Marketing Campaigns: Matching Product with Prospect
  16. Finding the User
  17. Preselling the Market
  18. The Presentation – Or the Sale
  19. Closing the Sale – Leasing and Sales Agreements
  20. The Leasing Agreement