Module 2

Planning a Strategy

  1. Market Research Identifies the Need
  2. Decision Making – Selecting a Target
    • Residential
      • Rental Properties Housing Types
      • For Sale Types
      • Market Segments
      • Historic Renovation
    • Commercial
      • Retail
      • Office
      • Industrial
      • Lodging
      • Mixed Use Developments
  3. A Need for a Site or a Site for a Need
    • Deciding on the Correct Product Type to Meet Market Demand
    • Reviewing the Economic Growth Potential of an Area
    • Reviewing the Absorption Trends
    • Reviewing the Target Market
    • Reviewing the Rental and Sales History
    • How to Find the Best Piece of Land to Develop Your Product Type
  4. Identify Development Criteria
    • Development Size
    • Potential Tenants
    • Construction Type
    • Quality of the Development
  5. Identify Unique Challenges to be Encountered
    • Social Objectives
    • Financial Objectives
  6. Conduct a Feasibility Study
    • Strategy Review
    • Market Study
    • Consumer Market Study
    • Legal Study
    • Design Study
    • Environmental Impact Study
    • Financial Study
  7. What to Include in a Feasibility Study
    • Feasibility Study Outline
  8. Identify Financial Criteria
    • The Amount of Equity Required
    • Development to Sell or to Hold
    • What Types of Financial Return will be Required
    • Payback Period
    • Rates of Return
  9. Choose the Appropriate Ownership Vehicle
    • Sole Ownership
    • Tenants in Common
    • Joint Tenancy with Right of Survivorship
    • Corporation
    • Subchapter S
    • Limited Liability Corporation
    • Master Limited Partnership
    • Joint Venture
    • Real Estate Investment Trust
  10. Flexibility During the Process