Seven Urban Myths about Winning Land Use Entitlements

Every year billions of dollars are at risk in local land use entitlement battles. Yet even with so much at stake, there is a surprising amount of misinformation circulating on how best to win land use approvals. This article is designed to shed light on and correct a few of the more egregious myths. These findings are based on solid science and psychological research, along with more than 25 years of hands-on community outreach experience with NIMBYs, neighbors and local officials nationwide.

Frank Noto

About Frank Noto

Frank Noto is president of GCA Strategies, which helps mobilize community and governmental support for controversial land use projects. The firm has successfully assisted clients from Maui to Maryland to overcome NIMBY opposition and win local real estate entitlements. For more information, contact him at or (415) 834-5645, or see the GCA website at

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